RETAIL & RESTAURANTS MARKET OVERVIEW

One of Georgetown’s defining features is its vibrant retail district. With more than two miles of retail store frontage and over 470 stores, restaurants, spas, and salons, Georgetown is the premier shopping destination in Washington, D.C.

You’re in good company here.

REGION-EXCLUSIVES:  As one of the top shopping destinations in the region, Georgetown is home to a collection of region-exclusive retail locations, including: Sid Mashburn/Ann Mashburn, Jonathan Adler, Rag and Bone, Suitsupply, Gant, Massimo Dutti, Billy Reid, Goorin Bros. Hat Shop, Rent the Runway, CB2, Alice & Olivia and Frye.

CLICKS TO BRICKS:  Online retailers are finding Georgetown an ideal place to open new brick and mortar locations, including Tuckernuck, Ledbury, Warby Parker, Bonobos, and Birchbox.

RETAIL INCUBATOR:  A number of iconic brands were also born in Georgetown: Bluemercury, Georgetown Cupcake, SweetGreen, and Clydes, as well as rapidly expanding regional favorites like Dolcezza and Baked & Wired. 

CATEGORY LEADERSHIP:  Georgetown is the premier retail district for athletic apparel, sneakers, specialty baked goods, men's and women's fashion, fitness studios and home design.

View complete listing of retail and restaurant tenants.   See what retailers are coming soon to Georgetown here.

Beyond retail, Georgetown is home to a world-class university, start-ups, renowned design and architecture studios, and leading law firms. Taken all together, the daytime population of workers exceeds 22,000.

Experiential retail blends the historic and modern, and reinforces brand identity.  

Contemporary consumers—and especially millennial consumers—seek unique experiences and brands, environments and places that feel authentic. Georgetown is the ultimate backdrop to speak to this demand.

Charming brick sidewalks, streets, an idyllic canal, and other evidence of Georgetown’s 265 year history play against some of the most exciting and interesting retail interiors and designs in the city. Pop-ups, guideshops, and art events are pushing the boundaries of retail concepts. Live music venues inhabit old industrial buildings. And with over 100 restaurants, fast casual eateries and cafes, there are plenty of reasons to experience Georgetown. 

Georgetown's varied architecture and spaces are unlike any other in the city.  Within the BID area there are 450 properties smaller than 25,000 SF in rentable area--popular among both national and local retailers seeking compact, urban stores.  Often, these spaces exist in buildings that date from the 18th and 19th centuries, ranging from stately storefronts and market halls to industrial mills and workshop buildings.  At the same time, sleek, modern--and large format spaces--exist in Georgetown Park, a regional power center located at the celebrated intersection of Wisconsin Avenue and M Street.

Demographics and market segmentation metrics make location decisions easy.

The opportunity to succeed in Georgetown comes into focus when retailers consider the demographic and psychographic segments that visit Georgetown:

  • Over 26% of Georgetown visitors come from the top 3% of the country’s most affluent households, with discretionary spending power in excess of $32,000 per year per household.
  • The average Georgetown consumer is younger than 55, has income level greater than $100,000, is highly educated, and married. They are interested in travel, fashion, and online shopping.
  • Neighbors living in the affluent 20007 ZIP code account for 8% of sales in BID area shops and restaurants
  • 58% of sales come from the DC region, and 35% of sales come from domestic US visitors
  • 7% of sales come from international visitors, with top markets in the UK, Canada, China, France, Brazil and the UAE
  • Top 5 Mosaic/Experian lifestyle segments: G25/Urban Edge, A01/American Royalty, A02/Platinum Prosperity, O54/Striving Single Scene, and C13/Silver Sophisticates
  • In 2015, 25 to 34 year-olds living within a three miles radius of Georgetown had an estimated $4.3 billion in disposable income

For more information about the Georgetown market, please see additional research and data

Access points and parking are abundant.

  • 9 metro bus routes (1 million+ Georgetown passenger boardings per year)
  • 6 Capital Bikeshare stations (193,000+ trips per year)
  • 3 major bike routes/facilities (Capital Crescent, Rock Creek, M Street cycle track)
  • 2 Circulator lines (Rosslyn-Dupont, Georgetown-Union Station)
  • Convenient drives to Maryland and Northern Virginia suburbs
  • 20 parking lots and garages with 3,800 parking spaces

Retail Market Stats