RETAIL & RESTAURANTS MARKET OVERVIEW
One of Georgetown’s defining features is its vibrant retail district. With more than two miles of retail store frontage and over 470 stores, restaurants, spas, and salons, Georgetown is the premier shopping destination in Washington, D.C.
REGION-EXCLUSIVES: As one of the top shopping destinations in the region, Georgetown is home to a collection of region-exclusive retail stores, including: & Other Stories, Alice & Olivia, Billy Reid, CB2, COS, Design Within Reach, Gant, Goorin Bros. Hat Shop, Jonathan Adler, Massimo Dutti, Rag and Bone, Rent the Runway, Sid Mashburn/Ann Mashburn, and UBIQ.
CLICKS TO BRICKS: Online retailers are finding Georgetown an ideal place to open new brick and mortar locations, including Tuckernuck, Ledbury, Warby Parker, Bonobos, and Birchbox.
RETAIL INCUBATOR: A number of iconic brands were also born in Georgetown: Bluemercury, Georgetown Cupcake, SweetGreen, and Clydes, as well as rapidly expanding regional favorites like Dolcezza and Baked & Wired.
CATEGORY LEADERSHIP: Georgetown is the premier retail district for athletic apparel, sneakers, specialty baked goods, men's and women's fashion, fitness studios and home design.
Beyond retail, Georgetown is home to a world-class university, start-ups, renowned design and architecture studios, and leading law firms. Taken all together, the daytime population of workers exceeds 22,000.
Contemporary consumers—and especially millennial consumers—seek unique experiences and brands, environments and places that feel authentic. Georgetown is the ultimate backdrop to speak to this demand.
Charming brick sidewalks, streets, an idyllic canal, and other evidence of Georgetown’s 265 year history play against some of the most exciting and interesting retail interiors and designs in the city. Pop-ups, guideshops, and art events are pushing the boundaries of retail concepts. Live music venues inhabit old industrial buildings. And with over 100 restaurants, fast casual eateries and cafes, there are plenty of reasons to experience Georgetown.
Georgetown's varied architecture and spaces are unlike any other in the city. Within the BID area there are 450 properties smaller than 25,000 SF in rentable area--popular among both national and local retailers seeking compact, urban stores. Often, these spaces exist in buildings that date from the 18th and 19th centuries, ranging from stately storefronts and market halls to industrial mills and workshop buildings. At the same time, sleek, modern--and large format spaces--exist in Georgetown Park, a regional power center located at the celebrated intersection of Wisconsin Avenue and M Street.
The opportunity to succeed in Georgetown comes into focus when retailers consider the demographic and psychographic segments that visit Georgetown: