One of Georgetown’s defining features is its vibrant retail district. With more than two miles of retail store frontage and over 470 stores, restaurants, spas, and salons, Georgetown is the premier shopping destination in Washington, D.C.

You're in good company here.

REGION-EXCLUSIVES:  As one of the top shopping destinations in the region, Georgetown is home to a collection of region-exclusive retail stores, including: & Other Stories, Alice & Olivia, Billy Reid, Brilliant Earth, CB2, COS, Design Within Reach, Gant, Goorin Bros. Hat Shop, Jonathan Adler, Massimo Dutti, Mykita, Rag and Bone, Rent the Runway, Resource Furniture, Sid Mashburn/Ann Mashburn, and UBIQ.

CLICKS TO BRICKS:  Online retailers find Georgetown an ideal place to open new brick and mortar locations, including Tuckernuck, Ledbury, Warby Parker, Bonobos, and Birchbox.

RETAIL INCUBATOR:  A number of iconic brands were born in Georgetown: Bluemercury, Georgetown Cupcake, SweetGreen, and Clydes, as well as rapidly expanding regional favorites like Dolcezza and Baked & Wired. 

CATEGORY LEADERSHIP:  Georgetown is the premier retail district for athletic apparel, sneakers, specialty baked goods, men's and women's fashion, fitness studios and home design.

FOOT TRAFFIC: M Street and Wisconsin Avenue are among the most heavily trafficked retail streets in the region, providing customers and awareness to your brand. Georgetown is also home to a world-class university, start-ups, technology companies, renowned design and architecture studios, and leading law firms. Taken together, the daytime population of workers exceeds 22,000.

AUTHENTIC PLACE: Contemporary consumers seek unique experiences and brands, environments, and places that feel authentic. Georgetown is the ultimate backdrop to meet this demand. Charming brick sidewalks, historic architecture, an idyllic canal, and other evidence of Georgetown's 265 year history play against some of the most exciting and interesting retail interiors and designs in the city, including stately storefronts, market halls, industrial mills, and workshop buildings.

See what retailers are coming soon to Georgetown here.

Demographics and market segmentation metrics make location decisions easy.

The opportunity to succeed in Georgetown comes into focus when retailers consider the demographic and psychographic segments that visit Georgetown:

  • Over 26% of Georgetown visitors come from the top 3% of the country’s most affluent households, with discretionary spending power in excess of $32,000 per year per household.
  • The average Georgetown consumer is younger than 55, has income level greater than $100,000, is highly educated, and married. They are interested in travel, fashion, and online shopping.
  • Neighbors living in the affluent 20007 ZIP code account for 8% of sales in BID area shops and restaurants
  • 58% of sales come from the DC region, and 35% of sales come from domestic US visitors
  • 7% of sales come from international visitors, with top markets in the UK, Canada, China, France, Brazil and the UAE
  • Top 5 Mosaic/Experian lifestyle segments: G25/Urban Edge, A01/American Royalty, A02/Platinum Prosperity, O54/Striving Single Scene, and C13/Silver Sophisticates
  • In 2015, 25 to 34 year-olds living within a three miles radius of Georgetown had an estimated $4.3 billion in disposable income

2016 RETAIL MARKET REPORT: Learn more about what makes Georgetown a thriving retail destination.

Access points and parking are abundant.

  • 9 metro bus routes (1 million+ Georgetown passenger boardings per year)
  • 6 Capital Bikeshare stations (210,000+ trips per year)
  • 3 major bike routes/facilities (Capital Crescent, Rock Creek, M Street cycle track)
  • 2 Circulator lines (Rosslyn-Dupont, Georgetown-Union Station)
  • Convenient drives to Maryland and Northern Virginia suburbs
  • 20 parking lots and garages with 3,800 parking spaces

Learn more about getting to and around Georgetown.